Procurement & Marketing Support Scheme (PMS)

Individual MSMEs can showcase products in national and international events.

The PMS Scheme is designed to enhance market access for Micro, Small, and Medium Enterprises (MSMEs) by facilitating their participation in various trade fairs, exhibitions, and market access initiatives.

The scheme also focuses on educating MSMEs about critical marketing tools such as packaging, e-commerce, and international trade practices, helping them compete effectively in both domestic and international markets.

Procurement & Marketing Support Scheme (PMS) Objective Image

Objectives

Promoting new market access initiatives like organizing / participation in National / International Trade Fairs / Exhibitions / MSME Expo, etc. held across the country.
To create awareness and educate the MSMEs about importance / methods/ process of packaging in marketing, latest packaging technology, import-export policy and procedure, GeM portal, MSME Conclave, latest developments in international / national trade and other subjects / topics relevant for market access developments.

Benefits

Market Access: Participation in Trade Fairs/Exhibitions: Individual MSMEs can showcase products in national and international events. Organization of Trade Fairs: Government-organized domestic and international fairs provide platforms for buyer engagement. Vendor Development Programs (VDP): Link MSMEs with larger buyers and government procurement programs.
Capacity Building: Modern Packaging Techniques: Promote advanced packaging for better product presentation. Adoption of Barcodes: Facilitate retail distribution and inventory management. E-commerce Platforms: Encourage online sales and digital market reach. Workshops and Seminars: Educate MSMEs on market trends, policies, and strategies.
Retail Outlet Development: Infrastructure for GI Products: Support for retail outlets promoting Geographical Indication (GI)-certified products.
80% subsidy on built up space rent paid for General & 100% for SC/ST/Women/PH/Aspirational District and 100% contingency expenditure for Trade fairs (Micro & Small Enterprises
Financial assistance of 80% of one-time registration fee and annual recurring fee ( for first three years) for adoption of Bar Code (Micro enterprises)
Financial assistance on annual membership fee/subscription fee/ contingency expenses ( photography, cataloguing, advertising, etc.) for selling their products or services by Micro Enterprises.