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The establishment of a "Make in Assam Support Centre," to be operated by a Special Purpose Vehicle (SPV), marks a significant step in realizing the objectives of the "Make in Assam" initiative. With the SPV taking the reins of the centre and spearheading the "Make in Assam" campaign, this intervention is designed to provide registered members with essential guidance on manufacturing import substitute products. Registered members will be granted the privilege to utilize the brand logo and name, signifying their participation in the initiative. The initiative's rationale is firmly rooted in the belief that the state's trade deficit can be effectively reduced through the promotion of local production and increased exports. By lessening the dependence of anchor units in the public and private sectors on imported goods manufactured by MSMEs from outside the state, the initiative seeks to establish a synergy among local MSMEs. This synergy aims to elevate the quality of products manufactured by local enterprises, forge genuine buyer-seller linkages with anchor units, and enhance the competitiveness of local products in the global export market. The initiative's motto, "Aamaar Ahom Aamar Udyam", resonates with the Government of Assam's vision to establish one lakh enterprises annually, reinforcing the commitment to fostering local entrepreneurship and self-reliance in the state.