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Reverse Buyer–Seller Meets

This component is designed to create opportunities for MSMEs to showcase their products before domestic and international buyers through participation in National and International Trade Fairs, Expos and Reverse Buyer Seller Meets (RBSMs). These events serve as structured business platforms that facilitate direct interaction between MSMEs and potential buyers, enabling enterprises to explore new markets, establish commercial relationships, and strengthen their market presence. By bringing together producers and buyers under a common platform, the component seeks to expand business opportunities for MSMEs from Assam. Through participation in events like RBSMs, MSMEs will be exposed to emerging industry trends, evolving market preferences, and buyer requirements across different sectors. Enterprises will gain valuable insights into national and international market expectations while receiving opportunities to promote their products before a wider audience. Such exposure is expected to help MSMEs improve their understanding of market dynamics and enhance their preparedness to compete in larger markets. The component also supports the promotion of products manufactured in Assam by facilitating wider market outreach and encouraging stronger trade linkages. Through participation in buyer-seller interactions, MSMEs will be able to diversify their customer base, expand business networks, and strengthen their presence in both domestic and international markets. These efforts contribute to sustainable enterprise growth and improved market competitiveness.

About Ramp Img
Objective Img

Objectives

  • The primary objective of this component is to facilitate market access for MSMEs by providing opportunities to showcase their products before domestic and international buyers through Reverse Buyer Seller Meets. Through this platform, it is intended to strengthen market linkages, create business opportunities, and support the expansion of enterprises into new markets.
  • The component also aims to improve the competitiveness of MSMEs by exposing them to emerging market trends, buyer expectations, and industry requirements. Participation in such events will enable enterprises to better understand market demand, strengthen customer engagement, and identify opportunities for expanding their business operations beyond traditional markets.
  • By promoting Assam's products through structured business interactions and market promotion initiatives, the component supports sustainable trade growth and encourages enterprises to strengthen their presence in national and international markets. These efforts contribute to enhanced market visibility, stronger commercial partnerships, and long-term business development for MSMEs across the State.

Target Beneficiaries:

  • Export-Oriented MSMEs, Handicraft, Handloom and Food Processing Units etc.
Target Beneficiary Img
Expected Outcomes Img

Expected Outcomes:

  • The component is expected to enhance market access for MSMEs by creating opportunities to engage directly with domestic and international buyers through Reverse Buyer Seller Meets. Participating enterprises are expected to strengthen business linkages, expand their customer base, and improve their understanding of market trends and buyer requirements. The intervention will also contribute to greater visibility of Assam's products, increased trade opportunities, and enhanced competitiveness of export-oriented and market-ready MSMEs in national and international markets.

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