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This intervention is designed to raise awareness among MSMEs about the opportunities, benefits, and practical applications of e-commerce and digital marketing platforms, like GeM, ONDC etc. It seeks to equip enterprises with the knowledge and skills required to leverage these digital marketplaces for expanding their customer base, enhancing sales, and improving market visibility. By familiarizing MSMEs with online procurement, listing procedures, and digital transaction processes, the initiative aims to strengthen their competitiveness, promote adoption of technology-driven business models, and support the sustainable growth and digital integration of micro, small, and medium enterprises across the state.