Scheme of Fund for Regeneration of Traditional Industries (SFURTI)

Financial assistance of up to ₹2.5 crore for clusters with up to 500 artisans.

“Scheme of Fund for Regeneration of Traditional Industries (SFURTI)” is a programme of the Ministry of Micro Small and Medium Enterprises, Government of India and was launched in the year 2005 with the view to make the traditional industries more competitive, market-driven, productive, profitable and capable of providing sustainable employment for traditional industry artisans and rural entrepreneurs.

The Coir Board is the Nodal Agency for the implementation of the scheme.

The scheme is being implemented by the Board through the Implementing Agencies engaged by the Board for each cluster.

This scheme focuses on physical infrastructure creation, technology upgradation, training, product development, innovation, design interventions, marketability, improved packaging, and marketing infrastructure with the aim of improving artisanal income.

Scheme of Fund for Regeneration of Traditional Industries (SFURTI) Objective Image

Objectives

To organize the traditional industries and artisans into collectives to make them competitive and provide support for their long-term sustainability and economy of scale.
To provide sustained employment for traditional industry artisans and producers.
To enhance the marketability of products of such clusters and collectives by providing support for new products, design intervention and improved packaging and also the improvement of marketing infrastructure.
To equip traditional artisans and producers of the associated clusters with improved skills and capabilities through training and exposure visits.
To promote collective business enterprises of traditional artisans and producers.
To make provision for common facilities and improved tools and equipment for artisans and producers to promote optimum utilization of infrastructure facilities.
To provide for the setting up of a multi-product cluster with an integrated value chain and a strong market-driven approach for viability and long-term sustainability of the cluster.
To strengthen the cluster governance systems with the active participation of the stakeholders, so that they are able to gauge the emerging challenges and opportunities, respond to them in a coherent manner and ensure equitable distribution of surplus generated by the collective among all the artisans and producers.
To promote traditional skills, improved technologies, advanced processes, market intelligence and new models of public-private partnerships, to gradually replicate similar models of collective/cluster-based traditional industries.
To focus on penetrating uncovered districts, aspirational districts, etc. for setting up collectives covering traditional industries with a special focus on endangered arts and crafts.
To support traditional artisans with a special focus on disadvantaged communities like SCs, STs, women, etc.
To ensure convergence from the design stage with each activity of the cluster formation and operations there of.
To identify and understand the collective/cluster's target customers, understand their needs and aspirations and develop the present product lines to meet the requirements. Substantial focus should be on the buyer segment that places a premium on natural, eco-friendly, ethically sourced and the uniqueness of the Khadi and Village and Industries products.
To develop specific product lines out of the currently offered diversified basket of heterogeneous products based on the understanding of the target consumer segment. A brand unification exercise also needs to be done to maximize the value.
To make a paradigm shift from a supply-driven selling model to a market-driven model with the right branding, focus product mix and correct positioning and right pricing to make the offering holistic and optimal for each of the focus categories.
To tap E-Commerce as a major marketing channel and devise a quick strategy to make its presence felt in the E-Retail space.
To make substantial investments in the area of product design and quality improvement, Research and Development and emerging technologies based on the market trends with an eye to standardizing the quality of inputs and processes so that the products meet the quality benchmarks.
To extensively promote the latest technological advancements in order to take local to global in line with the call for 'Atma Nirbhar Bharat'.
To establish collectives with a special focus on the adoption of Industry 4.0, blockchain for traceability, digitization of turnover and artisan income, digitization of training modules, effluent treatment, fire safety, green energy, knowledge repositories, etc.
To encourage and promote Green and sustainable products and processes.

Benefits

Government of India (GoI) Support: Financial assistance of up to ₹2.5 crore for clusters with up to 500 artisans. Financial assistance of ₹5 crore for clusters with more than 500 artisans.
Additional Features: Establishment of a modern production facility equipped with the latest machinery. Raw material support.
Soft interventions worth up to ₹25 lakh, including: Skill development. Exposure visits. Buyer-seller meetings. Marketing and e-commerce connectivity. Design and product development support.

Scheme of Fund for Regeneration of Traditional Industries (SFURTI) Benefit Image

Eligibility

The Selection of Clusters will be based on their geographical concentration which would be around 500 beneficiary families of artisans/suppliers of raw materials, traders, service providers, etc., located within one or two revenue subdivisions in a District (or in contiguous Districts.)
The potential for growth in production and generation of employment opportunities will also be considered in selecting clusters under SFURTI.
The geographical distribution of the clusters throughout the country, with at least 10% located in the North Eastern region will also be kept in view while selecting Clusters.

How to Apply?

Eligible agencies/organizations may submit the proposal online. The applicant/agency/organization needs to visit the SFURTI Portal and register/sign up on the portal by entering their correct details.

For applicant/organization needs to login through their ID on the SFURTI Portal and fill out the application form completely.

Upload all the relevant documents and verify the details.

Submit the application form.

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