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Assam’s aromatic oranges are valued for their juicy and tangy flavour and are used in fresh and processed products. They offer MSMEs opportunities in juices, marmalades, concentrates, candies, essential oils, packaging, and export markets.

Assam is known for its juicy and aromatic oranges, particularly grown in areas such as Dima Hasao and Karbi Anglong. The fruit has strong potential for value addition as consumer demand grows for natural beverages, clean-label foods, and citrus-based products. Assam-based MSMEs can process oranges into ready-to-drink juices, squash, concentrates, marmalades, jams, dehydrated peels, candied products, and citrus essential oils for use in food, cosmetics, and pharmaceutical industries. Processing helps extend shelf life, reduce post-harvest losses, and improve farmer income. Businesses can explore regional, national, and international markets through proper processing, packaging, branding, and compliance with food safety standards, quality requirements, certification, labelling, export documentation, phytosanitary requirements, and destination-market regulations.