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Orthodox Tea

Orthodox Tea

Assam’s orthodox tea is known for its artisanal processing, complex flavours, and premium quality. MSMEs can target high-value domestic and international markets through single-estate branding, traceability, and specialty retail channels.

Orthodox tea from Assam is produced using traditional methods such as hand-rolling, gentle oxidation, and slow drying, which help preserve the whole leaf and its distinctive flavours. Estates in Jorhat and Sivasagar produce premium teas that are valued by specialty markets and tea connoisseurs worldwide. MSMEs can leverage single-estate branding, traceability, quality control, and premium packaging to target high-value domestic and export markets. Government initiatives, certifications, trade promotion, and market-linkage programmes can further support access to international markets, particularly in Europe and the Middle East.

Government Schemes for the Industry

Sr no. Scheme Name Scheme Type Action
1 Assam Tea Industries Special Incentive Scheme (ATISIS) State View more
2 Deendayal Antyodaya Yojana National Rural Livelihoods Mission (DAY-NRLM) Central View more
3 MSE Green Investment and Financing for Transformation Scheme (MSE-GIFT) Central View more
4 MSE Scheme for Promotion and Investment in Circular Economy (MSE-SPICE) Central View more
5 MSME Trade Enablement and Marketing Initiative (MSME TEAM Initiative) Central View more
6 Pradhan Mantri MUDRA Yojana (PMMY) Central View more
7 Prime Minister's Employment Generation Programme (PMEGP) Central View more
8 Sarothi-The Start-Up Assam State View more