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Puffed & Flaked Rice (Muri & Poha)

Puffed & Flaked Rice (Muri & Poha)

Puffed and flaked rice products such as muri and poha are widely consumed, ready-to-eat food items with strong demand in local and regional markets.

Puffed rice (muri) and flaked rice (poha) are popular processed rice products that form part of daily diets in Assam and across India. These products offer opportunities for value addition within the rice industry and are suitable for small-scale and MSME enterprises. With increasing demand for convenient and ready-to-eat food products, there is potential for expansion into organized retail and export markets. Fiscal incentives such as subsidies for food processing units, financial assistance for machinery, and MSME schemes can support entrepreneurs. Non-fiscal support, including skill development, improved processing techniques, packaging, branding, and market linkages can enhance product quality and competitiveness.

Government Schemes for the Industry

Sr no. Scheme Name Scheme Type Action
1 Assam Tea Industries Special Incentive Scheme (ATISIS) State View more
2 Deendayal Antyodaya Yojana National Rural Livelihoods Mission (DAY-NRLM) Central View more
3 MSE Green Investment and Financing for Transformation Scheme (MSE-GIFT) Central View more
4 MSE Scheme for Promotion and Investment in Circular Economy (MSE-SPICE) Central View more
5 MSME Trade Enablement and Marketing Initiative (MSME TEAM Initiative) Central View more
6 Pradhan Mantri MUDRA Yojana (PMMY) Central View more
7 Prime Minister's Employment Generation Programme (PMEGP) Central View more
8 Sarothi-The Start-Up Assam State View more