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Joha rice

Joha rice

Joha rice is an aromatic rice variety of Assam known for its fragrance and premium quality, widely used in traditional cuisine.

Joha rice is a premium aromatic variety that holds a special place in Assam’s agricultural and culinary heritage. Its distinct fragrance and taste make it highly sought after in domestic and niche international markets. The growing demand for aromatic and specialty rice varieties presents export opportunities, especially in premium and organic segments. Assam can leverage branding and GI recognition to enhance its market value. Fiscal incentives such as financial assistance for processing, packaging, and export promotion can support enterprise development. Non-fiscal support, including quality assurance, branding initiatives, certification, and improved logistics can strengthen the value chain and increase market access.

Government Schemes for the Industry

Sr no. Scheme Name Scheme Type Action
1 Assam Tea Industries Special Incentive Scheme (ATISIS) State View more
2 Deendayal Antyodaya Yojana National Rural Livelihoods Mission (DAY-NRLM) Central View more
3 MSE Green Investment and Financing for Transformation Scheme (MSE-GIFT) Central View more
4 MSE Scheme for Promotion and Investment in Circular Economy (MSE-SPICE) Central View more
5 MSME Trade Enablement and Marketing Initiative (MSME TEAM Initiative) Central View more
6 Pradhan Mantri MUDRA Yojana (PMMY) Central View more
7 Prime Minister's Employment Generation Programme (PMEGP) Central View more
8 Sarothi-The Start-Up Assam State View more