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Modern rice mills with cleaning, parboiling, polishing, grading and packaging capabilities upgrade farm produce into branded retail rice; such mills raise farmer incomes and product shelf life.
Puffed rice (muri) and flaked rice (poha) are traditional staples with steady demand mechanised roasting flaking and hygienic packaging allow MSMEs to access urban retail and snack segments.
Joha rice is Assam’s premium aromatic rice known for its natural fragrance, delicate texture, and superior taste. Grown in the region’s fertile Brahmaputra valley, it is valued for its unique flavour, soft grains, and high nutritional quality.
Glutinous rice, locally known as Bora Rice, is a traditional sticky rice variety of Assam valued for its soft, chewy texture and cultural significance in local cuisine and festivals.
